Case studies: what was built and what the data shows

Each case study separates what was implemented, what we were looking for and what is proven. Every number has its source and its period. A project without published contracts is not a failed project yet: in technical services, a decision can take weeks.

Client · electrical company · Santiago

Horma Electricidad

New website with pages by service and district, three calculators and tracking of every inquiry, checked against the company’s WhatsApp.

Since August 2026

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Client · furniture e-commerce · Santiago

Horma Hogar

Online store for living room furniture: TV stands, tables, sideboards, console tables and armchairs. The site is already live; SEO and tracking work comes next.

Upcoming project

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Own project · e-commerce

AR MEN

My accessories store, where I test SEO, sales tracking and visibility in AI assistants in a live environment.

Ongoing

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Own project · marketplace and data

Mercado Libre

My store on Mercado Libre and a Power BI model that shows how much each sale really leaves, after fees, shipping, product cost and VAT.

Sales since July 2025

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Let’s talk about your company

In a first 30-minute call we look at how clients find you today, what you would like to improve and whether it makes sense to work together. If it doesn’t, I will tell you.

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