Marketing and lead generation services for technical service companies
Three services you can hire separately or one after another. For each one I wrote what it includes, what you get, what I need from your company and what is not included, so you know exactly what you are hiring.
Lead generation audit
Who it’s forCompanies that want to know, before investing more, where they are losing opportunities: if they lack inquiries or if inquiries arrive but don’t become contracts.
Ask about this serviceWhat’s included
- 01
Demand What people in your area search for the services you want to sell, with verified search volume.
- 02
Presence Your website, your Google Business Profile and how AI assistants answer when someone asks for a service like yours.
- 03
Competition Who gets those searches today and through which channel.
- 04
Tracking Which contact channels are recorded today and which are not.
- 05
Follow-up, with your permission A review of a sample of recent conversations and quotes to see at which stage they stop.
What you get
- A written report with the findings in order of priority, split into marketing problems and sales follow-up problems.
- A 90-day plan with concrete actions, who does them and how each one will be measured.
- A meeting to go through the report and answer your questions.
What I need from your company
- Read access to Search Console, Google Analytics and the Google Business Profile, if they exist.
- A sample of recent conversations and quotes. It can be anonymized.
- A one-hour conversation with the person who quotes or sells.
Not included
- Making the changes (that is the implementation).
- Website security audits, cost reviews or accounting.
Implementation
Who it’s forCompanies that need a new website, want to improve the one they have or want to start tracking their inquiries. It is usually defined from the audit.
Ask about this serviceWhat’s included
- 01
Website or pages by service and by district, written from the jobs you really do and with photos of your work.
- 02
Google Business Profile Categories, services, photos and a method to ask your clients for reviews.
- 03
Lead generation tools inside the website when they help, like a quote estimator that gives an approximate price and opens the WhatsApp conversation.
- 04
Tracking of every contact channel (WhatsApp, call, form, completed calculation) in Google Analytics 4, connected to Search Console.
- 05
A simple record of inquiry, quote and contract, in a spreadsheet or in the tool you already use.
What you get
- Everything working in accounts in your company’s name.
- Documentation of what was done, where it is, how it is measured and what needs maintenance.
- A handover session for your team.
What I need from your company
- Photos and descriptions of real jobs.
- A technical review of the content: your company validates regulations, scope and reference prices.
- Access to the domain and hosting, or a decision on where to buy them in your name.
Not included
- Custom application development, project management, payments or accounting systems.
- Ad spend, which you pay directly to Google or Meta.
- Answering inquiries or quoting on behalf of your company.
A website needs maintenance: WordPress and plugin updates, and renewing the domain and hosting. I document what it needs and how often, so your team, your hosting provider or anyone you choose can do it.
Monthly support
Who it’s forCompanies that already have a website and tracking, and want someone to review the data regularly and suggest well-founded improvements.
Ask about this serviceWhat’s included
- 01
Weekly review of Google Analytics and Search Console.
- 02
Checking each contact against what really arrived on your WhatsApp or email. A click on a button is not always an inquiry.
- 03
A record of the source of every quote and contract, with the information your team gives me.
- 04
Changes to pages, titles and content based on what the data shows.
- 05
If you decide to invest in ads Setup and tracking of the campaigns, with a budget you approve and pay.
- 06
Recommendations on sales follow-up when the data shows it: response times, how the quote is presented, who decides.
What you get
- A monthly report: what was done, what we expected from each change and what happened.
- A monthly call to review results and decide the next month.
What I need from your company
- A record of what happened with each inquiry: quote sent, accepted, lost and why.
- Photos and new cases as jobs are finished.
Not included
- Serving clients, quoting or selling for your company.
- Guarantees of sales or of positions on Google.
Frequently asked questions
How much does it cost?
It depends on the scope: the size of the website, how many contact channels need tracking and what information already exists. After our first call I send you a written proposal with the price, what it includes and what it doesn’t.
Do you guarantee more sales or the first position on Google?
No. I can commit to the work, the tracking and showing the data as it is. Sales also depend on the market, the price and your team’s follow-up, and positions on Google depend on factors that nobody fully controls.
Which industries do you work with?
Technical services where the sale goes through an inquiry, a visit and a quote: electrical, HVAC, solar energy, plumbing, remodeling and construction. My most direct experience is electrical (Horma Electricidad case study); the tracking method is the same for all of them.
Do the accounts and the website stay in my name?
Yes. The domain, hosting, Google Analytics, Search Console, Google Business Profile and ad accounts stay in your company’s name. I access them as an invited user, and when we finish you remove that access.
What is it like to work remotely?
I work from Santiago, Chile, in Spanish, with video calls and shared documents. Your team provides the photos of the jobs and the technical information.
Do I need a website to start?
No. The audit also reviews how people find you without a website: Google Business Profile, referrals and social media. If it makes sense to build one, the implementation starts from zero.
Let’s talk about your company
In a first 30-minute call we look at how clients find you today, what you would like to improve and whether it makes sense to work together. If it doesn’t, I will tell you.