Electrical · HVAC · solar · plumbing · remodeling
Marketing for technical service companies, measured all the way to the contract.
I build or improve your Google presence and your website to attract inquiries for the jobs you want to do. Then I follow each inquiry until I know if it became a quote and a contract. This way you can see if the problem is the marketing or the sales follow-up, and you decide with data from your own business.
I work remotely from Santiago, Chile.
- Electrical
- HVAC
- Solar energy
- Plumbing
- Remodeling
- Construction
- Electrical
- HVAC
- Solar energy
- Plumbing
- Remodeling
- Construction
Situations I work with
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Inquiries arrive, but you don’t know where from
People message you on WhatsApp or call you, and you can’t say how many came from Google, from referrals or from ads, or how many turned into a job.
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The inquiries are not the ones you want
The website gets visits, but the messages are about small jobs, outside your area or for services you don’t offer.
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You paid for ads and don’t know if they worked
There is spending on Google or Meta and reports with clicks, but no clear link to accepted quotes.
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Quotes don’t come back
You send proposals and many get no answer. You don’t know if the problem is the price, the response time or who makes the decision.
From the first click to the contract
When contracts are missing, the cause can be at any stage. If few inquiries arrive, it is a marketing job. If inquiries arrive but don’t move forward, the problem is usually response time, the quote or who decides. My job is to show you which stage it is, with data from your business.
- 01 Search Google, maps and AI assistants
- 02 Visit Your website and Google profile
- 03 Inquiry WhatsApp, call or form
- 04 Quote Site visit and proposal
- 05 Contract The job is approved
Three ways to work with me
You can start with the audit and decide later if you continue with implementation or ongoing support.
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01
Lead generation audit
I review how people find you today, which inquiries arrive and what happens to them. You get a report with the problems in order of priority, split into marketing and sales follow-up, and a 90-day plan.
What’s included -
02
Implementation
I build or improve your website, your Google Business Profile and the tracking of every contact channel. Everything stays in your company’s name and is documented.
What’s included -
03
Monthly support
I review the data every week, check each inquiry against what really arrived and adjust pages and content. Every improvement I suggest comes with its reason.
What’s included
Main case study
Horma Electricidad, Santiago
An electrical installation company with a new website since August 2026. I built the website and the tracking, and I review the data every week: each inquiry is checked against what arrived on the company’s WhatsApp.
- Pages indexed by Google
- 50 of 51Oct 13, 2026 · Search Console
- Clicks from Google in one work week
- 88Oct 5–9, 2026 · in the website’s first month there were 23 in total
- Confirmed contacts in one week
- 4 of 10Oct 5–12, 2026 · the other 6 events were tests or clicks without a message
How I work
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Your accounts, in your name
Domain, website, Google Analytics, Search Console and Google Business Profile stay in your company’s name. I work as an invited user.
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Everything documented
What was done, where it is, how it is measured and what needs maintenance. A website needs updates; the documentation lets anyone do them.
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Every change, with a hypothesis and a date
Before a change, we write down what we expect and when we will measure it. Then we check if it happened.
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AI as a work tool
I use it to research, organize information and document. I check every number I give you against its source.
Why technical services
A technical service doesn’t sell like a store: the client asks on WhatsApp, requests a visit, gets a quote and sometimes takes weeks to decide. Working with Horma Electricidad, besides the digital side, I took part in quotes and client follow-up for electrical installations, HVAC and remodeling.
That’s why I work with industries where sales work like this: electrical, HVAC, solar energy, plumbing, remodeling and construction. My most documented case is electrical; the method is the same for all of them.
About meLet’s talk about your company
In a first 30-minute call we look at how clients find you today, what you would like to improve and whether it makes sense to work together. If it doesn’t, I will tell you.