Pinta Caritas Santiago: online quote tool and inquiry tracking
A face painting service for events that is quoted case by case and closed on WhatsApp. It is not a technical service, but the way it sells is similar: inquiry, quote and closing on WhatsApp.
- Client
- Pinta Caritas Santiago (Lorena Sambrano)
- Industry
- Face painting for events, companies and weddings
- Period
- 2026, ongoing
- My role
- Website, quote tool, SEO and tracking
(opens the website in a new tab)
Context
Inquiries arrived on Instagram and WhatsApp, and every quote was made by hand. The owner wanted her own website that explained her services, gave an approximate price without waiting for an answer and left the conversation ready to close.
What I built
- A WordPress website with a custom theme, with pages by type of event (companies, weddings, Christmas, glitter bar) and galleries of real work.
- A step-by-step quote tool that gives an estimate and opens WhatsApp with the event details already written.
- Tracking of every WhatsApp button with its location on the website and, when it comes from the quote tool, the type of event and the estimated price.
- A weekly review of Google Analytics and Search Console.
What we learned
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01
Tracking can exist without working
The Google Tag Manager container was created in June 2026, but it was never installed on the website: there was no data until August 5. Checking that the tracking really arrives is the first step of any audit.
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02
Ad history helps you decide
When I organized the history of Meta promotions (September 2023 to October 2026), the cost per conversation changed up to four times depending on the service promoted. With that number we decided which services the website and the ads should focus on.
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03
An estimate opens the conversation better than a price list
A public price list invites people to compare only on price. The quote tool gives an approximate price and leaves the inquiry with the details the owner needs to answer.
Current status
Full tracking has worked since October 2026, and the first weekly review is from October 5 to 11. There is not enough time yet to publish results for inquiries or contracts; they will be added when they exist.